Hunting & Shooting · Fishing · Alberta

The Fishin' Hole Ltd

4.6 · 377 Google reviews

The Fishin' Hole's south Edmonton store on 51 Avenue, AB, a well-loved local tackle shop with fly fishing gear, live and frozen bait, licences and staff who take time with beginners.

Edmonton, Alberta9078 51 Ave NW, Edmonton, T6E 5X4+1 780-465-0877Species: Sturgeon, Walleye, Pike, Trout

What visitors say

This south-side branch of The Fishin' Hole on 51 Avenue is a long-standing local fishing store that customers often compare favourably with the big-box chains. The shop was expanded a while back, and reviewers describe it as clean, well stocked and carrying gear for every kind of fishing, from fly fishing to ice fishing.

The staff are the story here. Reviewer after reviewer names employees who spent real time with them: rigging a sturgeon setup for the North Saskatchewan River, spooling reels, tying rigs, drawing diagrams and pointing out spots. One staff member drove to another location to fetch a rod so a visiting customer's order would be ready. Beginners, including kids and new anglers, say they never felt silly asking questions.

The range includes fly tying materials and flies, personal pontoon and belly boats, electronics such as underwater cameras, ice fishing shelters, and both live and frozen bait. You can also buy fishing and hunting licences here. Some items cost a bit more than at Cabela's or Bass Pro, but several regulars say the advice more than makes up for it, and budget rod and reel combos are available at the back.

Complaints are few. A handful of customers had frustrations over warranties, sale-price exchanges and a checkout clerk with little fishing knowledge, and one older review mentions long line-ups when people are buying licences. Allow extra time at the till in peak season.

Summarised from visitor reviews on Google Maps. Based on 377 Google reviews. Details change — confirm hours, prices and bookings with The Fishin' Hole Ltd directly.